How Canon Is Supporting The Growth Of Arab Filmmaking Industry

As one of the leaders of imaging solutions, Canon Middle East recently provided support to aspiring and promising cinematographers and filmmakers at the 11th Dubai International Film Festival (DIFF). The world renowned camera company hosted a workshop to improve their skills and knowledge on DSLR cameras to help them achieve their cinematic goals.

Canon At DIFF

Several young media students, documentary producers, film enthusiasts, cinematographers, directors and filmmakers took part in the workshop. Frederico Beja, a renowned DSLR Film Maker and Managing Partner at ConceptView Media conducted the sessions and trained the participants on proper use of DSLR cameras for making short films, independent films and documentaries, on behalf of Canon Middle East.

Managing Director of Canon Middle East, Anurag Agrawal, said “Canon is committed to supporting, encouraging and inspiring filmmakers of all ages, especially by leveraging our advanced DSLR digital technology which has the potential to transform the Middle East’s film industry landscape.”

He further added “Building upon the region’s resources and talent, Canon continuously engages with the community in promoting their filmmaking skills. We encourage film talents from all walks of life to make the best use of their available resources and express themselves through the power of film. The DSLR camera workshop thus served as the ideal platform for strengthening the knowledge of films through hands-on training for many young film enthusiasts.”

Aiding The Growth Of Film Industry

Khaled Abol Naga, Egyptian film star and ambassador for Canon Cinematography, presented his films ‘From A to B’ and ‘Out of the Ordinary’ at the DIFF. he was recently honored with the “Best Male Actor” award at the National Egyptian Film Festival 2014 for his work in the independent film “Villa69”.

“The filmmaking industry in the Arab world is recording significant growth led by the potential offered by digital technology. Our Ambassador, Khaled Abol Naga has recognized this, and has used DSLR cameras and EOS cinema for his films. We congratulate him on winning the “Best Male Actor” award,” Said Anurag Agrawal regarding the film industry.

Managing Partner at ConceptView Media, Frederico Beja, commented “Canon revolutionized the filmmaking world; the 5D Mark II was definitely a game changer when it first came out.” He further added “Saying that a DSLR is less of a film camera is a mistake; there are no better or worse cameras, there are just different cameras that fit different projects. Even with cheaper digital film cameras, there will always be a market for DSLR’s: they are great in low light, portable, easy and intuitive, and perfectly matchable with other bigger cameras when it comes to the editing room.”

About the use of Canon cameras in filmmaking, Beja said “When Canon first introduced video possibility in DSLR models, they knew they were shaping the market, and this made them ahead of the competition. They have the necessary know-how; they have been there since the start. Filmmaking is now accessible to more people, under different budgets. You can start making films with a $500 investment, 10 or 20 times less than 10 years ago.”

Empowering Everyone

All the DSLR cameras as well as the professional EOS line from Canon are equipped with digital filmmaking technology. By introducing Full HD video recording capability in the EOS 5D Mark II in 2008, Canon has revolutionized the film industry as now anyone can shoot great videos on a limited budget.

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